BOSM Chapter 16 - eManaging Sports Customers

by Alan Tapp. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

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June 2005

Ultimate Fan Rewards Programme seeks to build loyalty in sport.

Lawn Tennis Association adopts CRM strategy ahead of Wimbledon.

MK Dons and Tickets.com sign deal.

Nike launches retail customisation site.

BOSM Chapter 16 - eManaging Sports Customers

June 2005

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