BOSM Chapter 16 - eManaging Sports Customers
by Alan Tapp. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.
Extras: Agents Gaming Impacts International Leagues Media Retailing
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REFERENCE MATERIAL
- The third edition of Alan Tapp's book on Direct and Database Marketing contains some interesting case material on database management in sport.
Some of the journal articles by John Beech, Simon Chadwick and Alan Tapp are available online:
Emerging trends in the use of the Internet - lessons from the football sector
Scoring with Net - the Cybermarketing of English Soccer Clubs
Surfing in the Premier League: key issues for football club marketers using the Internet
Links
- About the Book
- The Book's Companion Website
- Read the IJSMS review of the book
- Buy the book online [UK] from: (click icon)
- Buy the book online [Canada]
- Buy the book online [China]
- Buy the book online [France]
- Buy the book online [Germany]
- Buy the book online [Hungary]
- Buy the book online [Japan]
- Buy the book online [Norway]
- Buy the book online [Poland]
- Buy the book online [Spain]
- Buy the book online [Sweden]
- Buy the book online [USA]
- Buy the book online [Various]
- About John Beech
- About Simon Chadwick
- John Beech's Sport Management Information Gateway
- Pearson Education online
- European Sport Management Quarterly
- International Journal of Sports Marketing and Sponsorship
- Journal of Sport Management
- Sport Management Review
- FT Sport
- European Association of Sport Management (EASM)
- North American Society for Sport Management (NASSM)
- Sport Management Association of Australia and New Zealand (SMAANZ)
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