BOSM Chapter 16 - eManaging Sports Customers

by Alan Tapp. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

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Extras: Agents Gaming Impacts International Leagues Media Retailing

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Oct04

Nike enters the world of direct mailing for the first time.

Read a short case study on the emarketing of sports nutrition products.

An early paper on Sports Marketing on the Internet.

Check out the Total Sports Online ASA website.

BOSM Chapter 16 - eManaging Sports Customers

Oct04

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